Metro Supply Chain Group adds crowd-sourced delivery to its retail fulfillment options

Metro Supply Chain Group Inc. ("Metro") announced today that it has concluded an agreement to add PigeonShip to its growing roster of direct-to-consumer fulfillment options.

Utah-based PigeonShip launched in 2012 with the simple delivery concept of "finding people who are going in the same direction" and quickly became a same-day delivery force with clients that include FTD and Kroger Groceries. The company recently adapted their peer-to-peer platform to solve on-demand delivery needs for a wider range of fulfillment and supply chain clientele.

Metro CEO, Chiko Nanji, is excited about this partnership. "PigeonShip has a platform that works for fulfilling delivery across specialty businesses where same-day has always been a reasonable expectation. As same-day becomes a standard for mainstream retail fulfillment in metropolitan centres, we look for partners and technologies that have the ability to level that playing field."

In the past several months, Metro has consolidated its consumer-focused fulfillment capabilities by partnering with other last-mile innovators, including Penguin Pick-Up and PUDO. "Peer-to-peer technologies such as PigeonShip are not only effective at matching supply with demand," says Tony Jasinski, Head of Business Development for Metro E24, "they also offer significant cost advantages that pass to our retail fulfillment clients."

Martin Graham, Metro's Group President, boils it down to consumer choice. "At Metro, we know that effective e-commerce fulfillment is very much about offering real, practical delivery options to the online purchaser."

"These are exciting times in the evolution of last mile delivery capabilities," says PigeonShip President, Jared Overton. "As we launch our technology in Canada, we are thrilled to couple our enhanced final mile experience with Metro, Canada's largest logistics provider. Working with the Metro team to optimize same day service offerings has been a real pleasure for PigeonShip and I believe that the combined strength of these two companies offers consumers an entirely new level of delivery experience."

About Metro Supply Chain
Metro Supply Chain is a strategic supply chain solutions partner for some of the world’s fastest growing and most recognizable organizations. Managing more than 12 million square feet in over 96 sites across North America and Europe with a team of 6,000, it is the largest privately-owned supply chain solutions company based in Canada. For almost 50 years, Metro Supply Chain’s scale, wide capabilities and entrepreneurial structure has enabled it to meet its customers’ most challenging supply chain needs, including the creation of complex e-commerce fulfillment and last-mile delivery networks. 

About PigeonShip

Founded in 2012 by Jared Overton, PigeonShip was the first crowdshipping service available in the United States and has been disrupting the shipping industry ever since.

Headquartered in Utah, the platform connects senders to a crowd-sourced fleet of couriers looking to earn extra income during their daily commutes or while running errands. PigeonShip is both an environmentally friendly and low-cost solution for sending items.

You can learn more about PigeonShip at